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MuBu Brief

Background
MuBu is a digital programme that celebrates the innovative audience engagement projects within East Midlands museums. MuBu supports museums in the provision of activities that link audiences and collections by providing grant funding, and a supportive network for training and skills sharing. MuBu projects are about generating new audiences through social media, about learning and community activities, and about enabling audiences to interact with collections to re-interpret them for the 21st Century.

The aims of the wider MuBu programme are to:
• enable museums to have the space to experiment with new ways of working e.g. working with writers and artists
• Develop new skills and working practices using sustainable solutions such as social networking
• encourage creative practice within museums
• showcase and celebrate the creative side of museums through online resources.

All projects fit with at least one of the following criteria:
• Digitally capture the results of engagement between museums and local communities, then host online at www.mubu.org.uk and share on YouTube, Flickr, Facebook, etc
• Facilitate or promote online engagement with audiences by interpreting collections through Google Maps, YouTube, Flickr, Facebook, etc
• Have a strong learning or community element and a digital output
• Recycle online content
• Create a digital output for a project that is already planned or running
• Increase interaction with online collections held on a museum’s own website with links to www.mubu.org.uk through the culture grid http://www.collectionstrust.org.uk/culturegrid

Digital Writer-in-Residence
Writing East Midlands seeks a Digital Writer-in-Residence to be the Project Champion.

The writer will:
• Visit and inform themselves of selected MuBu projects.
• Maintain a creative and informative Blog on the MuBu website (linked to Writing East Midlands’ website)
• Use project source material to generate new content adding creative content to the MuBu website
• Interact with project leaders and artists to inform the writer’s online content.

The successful candidate will have:

• Proven literary ability evidenced by a history of performance and/or publication
• Experience of writing a blog or delivering online content
• Sensitivity and understanding of community arts programmes
• An appreciation of cross art forms
• The ability to talk about their work and experiences to groups of varying sizes and backgrounds
• Sensitivity to the special demands of working with diversity and across generations (CRB registration is essential)
• The capacity to act as an advocate for the value and benefits of the project, and to the connection between arts and heritage
• An interest in/experience of working with heritage/archive material and in archive/library/heritage environments.
• Strong familiarity of the East Midlands

Time Commitment:

We envisage that the commitment will be one day per week between August 2010 and February 2011.

Terms
Freelance Contract £5000 Fee

Interested writers should send a letter of application, creative CV and short work samples (1200 words max) to antonia@writingeastmidlands.co.uk by 5pm on Monday 19th July. Interviews will be in Nottingham on Thursday 29th July.